Chisholm dedicates truck to Alzheimer’s awareness

The Township of Chisholm recently purchased a new dump truck, and it decided to dedicate it to a worthy cause – raising awareness for the Alzheimer Society.

First, the township had the new truck painted blue, which is the official colour of the Alzheimer Society Canada. To put the icing on the cake, a large decal was added towards the back end of the truck. It reads, “We support Alzheimer’s Awareness” and in a script font, “Love is not a memory, it’s a feeling.”

Last fall, Chisholm was purchasing a new dump truck for the Public Works Department. The new purchase included a paint colour of the Township’s choice, and the public works crew saw this as an opportunity to promote a worthy cause.

The idea was brought to council, and it decided to involve the community in selecting the cause and the colour to represent that cause. After considering the options, the Public Works team chose to support Alzheimer’s awareness.

Chisholm’s mayor, Gail Degagne, noted in a release that “the community had some really great ideas on the causes the township could support with our new truck paint colour.”

“I am proud of the Public Works Department for making the final decision to choose Alzheimer’s as our charity of choice,” Mayor Degagne added.

The truck arrived last December, and this past May, the truck made a grand entry at the annual Walk for Alzheimer’s in North Bay. The walk was a success, raising $23,935 locally and just under $60,000 across our chapter.

See: Walk for Alzheimer's raises nearly $60K

“The event brought together families, friends, and community members in a display of support and solidarity for those on the dementia journey,” said Caroline Piquette, Marketing & Communication Coordinator for the Alzheimer Society Sudbury-Manitoulin North Bay & Districts.

David Briggs is a Local Journalism Initiative reporter who works out of BayToday, a publication of Village Media. The Local Journalism Initiative is funded by the Government of Canada.