The West Ferris Minor Hockey Association has partnered with the Canadian Cancer Society in support of Hockey Fights Cancer.
Beginning on November 13, WFMHA will be selling branded, lavender #HockeyFightsCancer merchandise to support the program says a news release.
Since its inception in 1998, Hockey Fights Cancer – a joint initiative by the National Hockey League and National Hockey League Players’ Association – has raised more than $18 million to support national and local cancer research institutions, children’s hospitals, player charities, and local charities. Lavender, the official color of Hockey Fights Cancer, represents all cancers and will be featured prominently throughout the campaign.
WFMHA Director, Matt Duquette, believes that this is a great cause to get behind. “Unfortunately, cancer has, or will, impact the lives of most of the members of our association. We teach our kids to be great teammates on the ice and this #HockeyFightsCancer campaign is a great way to teach them to help others off the ice as well. This campaign definitely reflects our core values.”
Gil Pharand of the Canadian Cancer Society agrees.
“With one in two Canadians being diagnosed with cancer in their lifetime, we are thrilled to have WFMHA and the hockey community behind us to help increase our impact on vital support programs for cancer patients. WFMHA is a proven leader in our community and they are producing future leaders. To get these players involved while they are young is so important.”
Earlier this month, the Canadian Cancer Society unveiled a three-year partnership with the NHL, NHL Foundation and the NHLPA for their annual Hockey Fights Cancer Campaign. The campaign, which unites the hockey community – from players and coaches to fans and supporters – to help cancer patients and their families, will feature awareness and fundraising efforts throughout the month of November and beyond.
Merchandise will be available starting Monday November 13th at King Sportswear located at 745 Clarence Street in North Bay.
