Lest we forget the municipal newsletter, Callander.
Indeed, with social media, and a website full of information, an emailed quarterly newsletter from the Municipality may seem dated. However, the medium remains an effective way to reach residents, and those residents are reminded to feel free to contribute.
Ashley Bilodeau, Callander’s Senior Municipal Director, noted it’s all part of an overall communication strategy. “We’re trying to figure out every possible way to get news to people, and the newsletter is certainly helpful.”
“It’s a way to communicate with our residents,” Bilodeau continued. “It highlights the upcoming events and what’s going on in the community, and it helps people in the community.”
How so? Residents are encouraged to send in information about upcoming events, or if something is coming up at the Legion, or perhaps you might need some volunteers for an event. The newsletter can help spread the word.
Special events can also be added, which staff refer to as “happy-news updates.” Has Little Billy won a big bike race? Is your neighbour Edna turning 100 this year? Perhaps cousin Jack grows an enormous gourd this fall? The newsletter wants to know.
Of course, the municipal newsletter is also chock-full of municipal insights, such as when the Spring cleanup occurs, or how the budget process is progressing. To sign up, visit Callander’s municipal website, scroll to the bottom of the page, and you’ll see a section dedicated to signing up. Add your email and you’re good to go. Subscriptions are free.
As is submitting your blurb to the upcoming newsletter. Send it to the town by email at [email protected] with “Newsletter Content” in the subject line.
David Briggs is a Local Journalism Initiative reporter who works out of BayToday, a publication of Village Media. The Local Journalism Initiative is funded by the Government of Canada.
