Cogeco TV has rebranded itself to "YourTV".
The move was announced at an open house at the cable company Monday evening. The move was effective today.
Manager of Programming and Community Relations, Joey Roussy, described the season ahead as "it’s truly local and our community will continue to receive extensive coverage through Cogeco News, which will be bumped up to 5 p.m., something our audience has asked for in the past. We’ll continue to cover the OHL’s North Bay Battalion hockey club both home and away games. I think our audience will really enjoy some of the newer shows launching this fall as well as those returning.”
YourTV is available on channel 700 to cable subscribers.