Destination Northern Ontario (DNO) is urging Canadian tourists to enjoy a "staycation" to help battle tariffs imposed by President Donald Trump.
"In light of recent tariff announcements from the White House earlier this month, DNO emphasizes the vital role of tourism as a resilient economic driver for northern Ontario and the province as a whole, regardless of ongoing trade discussions," says a news release.
DNO says it recognizes the potential "economic headwinds" presented by evolving trade dynamics.
"Tourism is a significant contributor to Ontario's GDP and tax revenue, and it employs one in four people in our region," explained David MacLachlan, Executive Director for Destination Northern Ontario.. "By supporting our local tourism industry, we can mitigate the impacts of external factors and ensure a thriving economy for northern Ontario."
The organization is launching campaigns to promote travel within domestic, transborder, and international markets. These efforts encourage travelers to embrace "staycations" and support local businesses.
"There's no better time to discover northern Ontario," MacLachlan stated. "A staycation in northern Ontario not only provides a fantastic getaway but also directly contributes to the livelihoods of local tourism operators and strengthens our communities."
DNO says it is actively working to support the tourism sector through increased marketing efforts highlighting the value and unique experiences available in northern Ontario.
Tourism operators will receive training programs to help diversify their markets and enhance their services.
"Northern Ontario's doors are wide open to travellers from all corners of the world," said MacLachlan."We are proud of our unique experiences, from breathtaking natural landscapes to vibrant urban communities. We remain committed to providing exceptional hospitality and ensuring that every visitor feels welcome and safe."
"We are confident that by working together, we can navigate these challenges and continue to grow Northern Ontario's tourism sector. We invite everyone to explore the wonders of Northern Ontario – whether you're from across the globe or just down the road,” said Marty Kalagian, President of Destination Northern Ontario.