Twiggs Coffee Roasters and NoahStrong are teaming up again for the Kindness in a Cup.
It's the second straight year for the initiative.
"We're getting ready for another amazing I Am Kind campaign with Twiggs Coffee Roasters! From February 13-15, we're sharing warmth and kindness, one cup of coffee at a time," NoahStrong stated on social media.
Starting next Thursday, February 13, Twiggs will be offering a free coffee with every coffee purchase. That free coffee will come with a "I am Kind. Spread the Love" NoahStrong sticker on the Twiggs coffee cup.
See related: Brewing up some kindness in a coffee cup starting Monday
Organizers from both parties believe it is a great way to brew some kindness in the North Bay area.
"Looking back at last year's smiles and moments reminds us just how powerful a simple act of kindness can be just as Noah always reminded us," the NoahStrong organization stated.
Meagan Twigg, of Twiggs Coffee Roasters in North Bay, says random acts of kindness like this are contagious.
"From a staff perspective, most of us are shocked when it happens and the person that receives it typically says, 'I don't know that person,' and we have to tell them they are just doing it out of kindness or they want to do it, then most of the people drive away smiling," Twigg says about people buying strangers a coffee at the Drive Thru.
"Typically it rolls over to the next car, the next car and the next car. Sometimes we have seen it go on for an hour."
The Dugas' family created the NoahStrong Foundation to honour and recognize the passing of their 13-year-old son Noah. The young hockey player suffered from a stroke in the summer of 2020, and passed away in November of that year.