Sleep is overrated

The unique, hyper-caffeinated and most talked about coffee brand in America is making a run for the northern border to help shock and wake up Canadians.

‘Shock Coffee’ founder and President Jeffrey Rosen announced today that North Bay’s favourite coffee shop ‘Euphoria Smoothies’ now has the rights to carry the brand.

Full details contained in the news release below.

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Shock Coffee, a hyper-caffeinated coffee with over 50% more caffeine than other gourmet coffees, announced today that it is conquering Canada. In addition to being available across the U.S. and online, Ontario’s consumers can now purchase Shock Coffee’s unique products at Euphoria Smoothies North Bay locations. The hugely popular product line now available in Ontario includes hot brewed coffee, ready-to-drink chilled coffee beverages, Shock Triple Lattes and Mochas.

Shock Coffee has become the most talked about coffee drink in America, with media fans from NBC’s Today Show to The Tonight Show with Jay Leno. Comprised of all-natural, high quality beans selected for taste and caffeine content, Shock Coffee is ready to wake up Canada at Euphoria Smoothies.

“We are excited to bring Shock Coffee to Canada and delighted that our products are already being given a welcome reception,” says Shock Coffee founder and President Jeffrey Rosen, who calls his product the pioneer of the hyper-caffeinated coffee market. “The coffee business is growing exponentially, and Shock is exactly what consumers are looking for.”

It's easy to get obsessed with Shock Coffee, and more of our customers are becoming increasingly fascinated with its aroma, taste and the unique Hyper-caffeinated delivery, says Sam Haider, President of Euphoria Smoothies. Our customers are no coffee snobs but they love a genuinely good cup of coffee and Shock Coffee delivers just that.

About Euphoria Smoothies

Euphoria Smoothies, an award-winning smoothie & juice bar, based in North Bay Ontario, is among the fastest growing smoothie & juice bars in North America. Euphoria is dedicated to serving the highest quality premium foods and beverages. Euphoria will energize you and make you feel great. Please visit Euphoria Smoothies at http://www.euphoria.ca

· According to ACNeilsen, coffee dollar sales are just under $3.5 billion.

· The National Coffee Association reports that the percentage of “gourmet coffee drinkers” has actually increased to over 15% of the total US population – that is over 30 million drinkers.

· Beverage Digest recently noted that energy drinks – nonexistent six years ago – have exploded into a $3 billion dollar a year industry.

· According to MarketReasearch.com, the energy drink industry grew more than 700% between 2000 and 2005. In the U.S. alone, there are more than 100 brands!

About Shock Coffee

Currently distributed all 50 states, New York City-based Shock Coffee is the world’s first hyper-caffeinated gourmet coffee comprised of all-natural high-quality beans that are selected for a combination of taste and caffeine content. The blend was carefully created over a long testing period with their roast specifications a tightly guarded secret. Its packaging features a striking logo and graphics featuring eye-catching red, yellow and black colored bags. The products’ catch phrase is “Sleep Is Overrated.”

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