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Almaguin Highlands to develop a regional brand strategy

'This investment will help drive economic growth and highlight the Almaguin Highlands Region as a premier tourist destination'
2020 screaming heads turl
The Screaming Heads art exhibit near Burk's Falls. Jeff Turl/BayToday.

The Almaguin Community Economic Development (ACED) will use a $26,280 government grant to develop a regional brand strategy.

The ACED is a newly formed organization representing 10 municipalities in the region and it will work with the Almaguin Highlands Chamber of Commerce to develop a unified brand identity for the region, its businesses, tourism assets, and lifestyle.

It's part of a $71,780 government grant to the region.to help boost local tourism and economic growth in the Almaguin Highlands region.

"This investment will help drive economic growth and highlight the Almaguin Highlands Region as a premier tourist destination," said Norm Miller, MPP for Parry Sound-Muskoka.

The Association for the Promotion of Arts, Recreation and Culture in South River is receiving $45,500 for the Explore South River project. "The funding will be used to develop marketing tools to showcase regional events and attractions, bringing community stories to life and highlighting the value of arts, recreation, and culture in the region," says a news release.


Jeff Turl

About the Author: Jeff Turl

Jeff is a veteran of the news biz. He's spent a lengthy career in TV, radio, print and online, covering both news and sports. He enjoys free time riding motorcycles and spoiling grandchildren.
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